Ever curious what the average multiplier is on wines in a restaurant? According to the readers/participants at Chowhound, the generally accepted multiple is 2.6x.
So, if you can get a wine for $20 at a store, expect to pay around $52.
Now, why is that multiplier reasonable? When you buy wine, you’re actually buying both the wine itself and time seated at the table. If the restaurant expects to have X number of tickets on a particular night, that is X parties, then it has to turnover tables on a schedule fast enough to service those X tickets. For every table that gets a bottle of wine, that’s additional seating time they otherwise wouldn’t be taking if they didn’t get the bottle of wine. You sit longer when you’re enjoying a bottle.
That also happens to be the logic behind expensive appetizers. At least that’s how it used to be. 
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